Video Marketing

In this video marketing guide, we’ll help you make a plan for online marketing with video. We’ll show you how to create and promote your videos, and how to advertise on different video sharing sites.

We’ll also discuss the ways that can help you measure how well your videos are working.

Advances in Internet technology have made video marketing a vital option for many large and small businesses. And experts only expect its influence in marketing to grow fast.

As access to fast Internet connections continues to boost, the popularity of online video will only keep growing over the time—which makes video marketing an ideal way to promote your business.

Why Video Marketing?

As technology continues to update, many and more people are watching videos online. The trend of online video—and the improving quality—means big opportunities for your business.

In this video marketing guide, we’ll talk how Advances in Internet technology has boosted online video consumption, why online video is quickly becoming a trending marketing tool, and ways you can take advantage of these trends in your online marketing efforts.

Fast forward to today. Video marketing has progressed significantly. Now the cost of the Internet is much lower and the speed is much faster. New technology delivers higher quality videos that use your Internet connection efficiently.

There are several ways to reach customers through online video marketing. You can create a video and post it on websites like YouTube or Tik-tok. Or you can include your video directly on your own website. Another option is to run paid video ads in other people’s videos. You could also showcase a text ad at the bottom of the video, or run a short commercial video ad at the start.

How video can help you promote your business

Let’s take a minute to think about all the videos your potential customers are watching. Worldwide, people watch more than 350 million hours of video on YouTube daily!

And it’s not all funny videos—in fact, online video has become an essential way for your businesses to promote your products and services, and reach new customers.

As you combine video into your digital marketing plan, identify how it will support your business. Narrowing down your goals will help you choose the most effective way to use video  in your online marketing campaign.

While it’s important to decide your goals that match with your marketing mission, keep in mind what your customers may be looking for as well. Get both together and you are well on your way to success.

What if you create a video sharing how to rank no.1 on google, step-by-step? And what if that video went viral, with people spreading the word that this video is even better than the other ones? Using video is a great way to get people engaged about what you have to share, and gain exposure to your new fans or customers. 

With video advertising, you can choose certain types of videos, or even specific videos, where you’d like to showcase your products or services. You could also pick someone else’s channel or a specific video to advertise.

Your ad could take viewers directly to your own website, or tell them about your offers. So video marketing offers many ways to reach lots of customers, and you don’t even need to create an actual video. With all the opportunities that video represents, make sure you are always consistent on your business goals to help guide your online video marketing strategy.

How to create your own video

The average person watches more than 20 hours of online video per month. As the popularity of online video increases over time, more and more businesses use it as well.

In this video marketing course, we’ll discuss the keys to creating video without breaking the bank with complete planning, creative resourcing, and smart video editing.

The first step to making a video under your budget is to plan your video content.

Keep in mind-Videos can be entertaining, educational, informative and everything in between, as well as they reflect what your company’s all about and further your business objectives. 

With a complete plan, you can make several videos at a time with less effort and fewer resources. To outline the content for every video, you can use storyboards.

Storyboards are visual plans of your story or content that show what will happen step-by-step, including story and call to action. Once you’ve got your video planned out, next is to think about production. Producing video on a budget means using your resources creatively.

Not now, you would have required to hire a crew, rent a studio, and pay a big budget for equipment before you even began shooting the video.

Now, all you need to make a video from your mobile or laptop’s built-in webcam or a high-def video camera. if you or your one of friends have one—and basic video editing software (some of those are free). There are other factors too to consider. You can save your time and money on finding props, actors, and video locations by asking yourself a few questions:

Where Can you find props?

Do you or a friend of yours know secretly long to be in front of a camera?

Where can you shoot your video-at your home, office, or any other location?

Once you’ve outlined your videos, arranged your sets, and fixed your crew, now it’s time to shoot.

A high-def camera, plus good lighting and sound can make all the difference.

Here are some key factors:

Any high-quality camera will do—whether you shoot from your mobile or an expensive digital camera—as long as you need to keep it steady with a tripod or other stabilizer.

Try to use an external microphone for high-quality audio.

Make sure your room is well lit. When it comes time to edit your recorded footage, you can find online tutorials to help you.

A variety of video editing softwares—such as Filmora, Movie Maker, or YouTube Video Editor—can help you edit and design videos. Little changes in the editing process will give your videos a more professional feel. Making videos is not only a viable marketing tool for your business, it’s also fun to do! Embrace the chance to tap into your creative side and show the world what your company stands for and further your business objectives.

With complete planning, a little practice, and some creative resourcing, you can make your video stand out from the competition.

Share and Promote your Videos Online

Once you’ve put a lot of hard work into making great videos, next you’ll want loads of people to watch them.

In this video marketing course, you’ll learn how to share and organize videos on your own website and video sharing websites like YouTube. We’ll also discuss how to reach the larger audience using social media and email marketing.

Let’s say you are a blogger, and you’ve filmed a suite of “online marketing tips”. The first step would be to share your videos to popular video sharing sites, like YouTube.

Be sure to use accurate titles, relevant keywords, and detailed descriptions with each video. Not only will this help viewers know what in the video, but it can also help your videos appear in search results.

Include calls to action to encourage your audience to take final decision. For example, ask viewers to share the video, visit your website, subscribe to your newsletter or write a comment. The next is to post your videos on your own website. You could also add your videos on pages that related to the certain topic.

Keep your content up-to-date by uploading new videos consistently. Delete or remove outdated videos—such as a promotion for your last workshop that has already taken place. After people watch your videos, motivate them to spend more time on your website by sharing previews to other related videos, and making it easy to discover them.

Group videos based on their purpose or topic, such as SEO tips or tips for higher ranking. Sharing your video through email marketing and social media is another a great way to engage and grow your audience.

Remember, that some popular email softwares don’t support video playback, so you may send people direct to your site rather than included video into an email. You can also include a priview of your video that links to a page on your site page where the other video can be still viewed. Next you will post videos on social sharing sites like Facebook or Twitter, that people might want to share with friends, family and followers, such as interesting digital marketing tips or interviews with digital marketing experts.

Another effective way to share videos? Use hashtags(#).

Adding hashtags to your posts can improve your visibility on many social media sites. Let’s say you write a blog on ‘Video Marketing’ like this, you might use hashtags like #VideoMarketing , #VideoAdvertising, and #YouTubeMarketing. 

Uploading videos to your website and popular video sharing platforms is the first step to sharing and promoting your video content. Next, spread the word by sharing videos through email and social media.

Make the most of video ads

As you know by now, people are spending loads of time watching online videos. That means they’re spending their more time on popular video-sharing websites, like YouTube, TikTok, and many others. With large audiences and engaging content they care about, video sites can be a great platform to advertise your business. And you don’t even creat your own videos to promote on it.

Today we’ll discuss the various ways you can take advantage in video sharing to advertise your business.

The first step is to find your target audience and identify the types of video content they will be most likely to view. 

Start by looking for video sharing sites featuring content that matches the audience’s interests – YouTube can be a great place to start. These channels have the audience you want to reach, and advertisements on these videos can meet new people to your website.

Once you have some ideas about the interests of your audiences, you can use the Google Ads to advertise on YouTube. Other video sites also allow advertising as well. And you don’t have to creat your own videos to advertise on these sites – you can use images, gifs and text instead. There are even free tools, like Google’s Ad Gallery, that will help you create professional banners, or display ads.

Make sure your ad gives viewers a reason to visit your website and that they find something relevant when they visit. As you already know that this audience likes visual content, so try to engage them with stunning photos or your own videos, if you have. Remember, you want them to stay coming back for more.

Let’s assume you’ve decided to advertise on YouTube. Once your ad ready to go, you can use the Google Ads program to run your campaign. Within Google Ads, you can choose the category of people you want to reach on YouTube, such as online marketing.

When your target audience is watching videos related to your ad on YouTube, your ad will then show next to the video, or even within the video, depending on the type of ad you select.

As with any other online advertising, you’ll have to set a budget for your YouTube campaign also. Review your campaign time to time and optimize based on what you learn.

There are various ways you can promote your business on video sharing sites. Find out which videos and websites your target audience is most likely interested in and place relevant advertisements on those sites.

Measure the Success your Video Marketing

One of the great features about video marketing is that you can measure your results. Whether you’re producing videos for your own website, sharing them on social media, or promoting on popular video sharing sites like YouTube, you can measure the results of your marketing efforts.

Video analytics show a lot about the people who watch your videos, like their age, gender and location. When you know your audience, you can produce the type of videos they’re interested in watching.

Knowing where people find your videos is key to promoting your content. If most of your targated audience watches your videos on YouTube, focus on posting more fresh content to that site.

You can also track what day and time viewers are most likely to watch your videos. If most of your viewers watch your videos on weekends, then uploading fresh content on Friday nights can be more beneficial. By measuring the performance of your videos, you can find out if people watch your videos start to finish or they just leave it in half. 

In most cases, short videos perform best. You can increase the likelihood that people will play your videos and watch them till the end by keeping them concise and relevant.

If the viewers only watch the first few seconds of your video, that means it might not be meeting their expectations. Review and try to update your preview images,video titles or descriptions so that people get a better idea of what they’re about to watch. 

Also take a look at the average length of video viewed. If most people spend only a minute watching your videos, try posting videos that are 60 seconds or less. Other common metrics of your videos’ performance are: likes, dislikes, comments and shares. This information provides insightful feedback from the viewers. Another thing to keep in mind is the reactions your videos receive through comments and social media.

If people share your video, it shows a strong measure of your video engagement. After all, they loved it enough to share it along to someone else. To recap: You can use analytics to track who is watching your videos, identify what they like and dislike, and discover opportunities to engage new audiences.

What you learn can help you while crafting your next video. If you stick with us, we’ll help you measure the success of your different online marketing campaigns in next chapter of analytics guide.


Complete Digital Marketing Course

Chapter 1. Digital Marketing Overview

Chapter 2. Introduction To Search Engine Optimisation

Chapter 2) A. Technical SEO

Chapter 2) B. On-Page SEO

Chapter 2) C. Link Building

Chapter 3. Search Engine Marketing, PPC

Chapter 4. Get Noticed Locally

Chapter 5. Social Media Advertising

Chapter 6. Advertising on Mobiles

Chapter 7. Intro to Content Marketing

Chapter 8. Connect Through Email

Chapter 9. Make the Most of Video

Chapter 10. Find Success with Analytics

Chapter 11. E-commerce Marketing

Chapter 12. Expand Worldwide


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