Why Mobile Marketing Is So Important?
So whether you want to increase brand awareness, encourage customer loyalty or grow your revenues, mobile marketing can offer your business numerous opportunities to reach the right customers, in the right place, at the right time.
The place to start? A website that works well on mobiles.
Let’s suppose for a second that you have a local shop and want to increase your customer base. How mobile marketing can help you in getting new customers? Well…
You can run ads in the local papers that direct visitors to your website.
Your mobile-friendly website could have a promo button on the homepage, that offers new customers 20% off their first shop.
Your mobile-optimized website could have a phone number near the top of your page, when viewed on mobile, can be clicked to start a phone call.
Links could be short so that they can be easily shared on social media. And that’s just a couple of examples, your business can use mobile to grow.
Stay tuned, we’ll cover how to have a fully mobile-optimized website, discuss whether mobile apps are the right choice for your business, and talk about mobile advertising.
How to Make Your Website Mobile-Friendly?
So what does exactly mobile-friendly mean? Let’s start with the technology used to build your website. There are many ways available, but most search engines like google prefer something called “responsive design.”
A responsive website customizes itself depending on the size of a viewer’s screen. When you have a responsive website, there is no need to create different sites for computers and mobiles. So you save yourself a lot of time and effort.
A well-designed mobile-friendly site is usable on the smallest mobile screen.
Texts and buttons should be easy to read and click on. And the navigation menu should be clear and simple to use. Viewers should easily understand their next possible steps, and how to take action.
Despite the smaller screen size, website visitors should be able to perform common, important tasks. Once you’ve crafted a mobile-friendly website, the next step is to help search engines find it, understand it, and hopefully show it in the search results. That’s called search engine optimization, with a focus on mobile users.
Mobile SEO includes the same tasks you’d consider for standard websites, like relative content. But what’s important for mobile site optimization, is performance and usability. Performance is how quickly your website loads, and this can be impacted by many things, such as big images and file sizes.
Usability refers to user experience while using your site. Generally speaking, if your website is well-designed for mobile users, it will be more likely to show in mobile search results.
Here’s an example. Some video and content formats can’t be viewed on mobiles. So, if that’s how your site is built, it won’t offer a great user experience, right?
You can do a quick mobile check-up of your website by submitting it in Google’s Mobile-Friendly Test Tool. So let’s revise.
It’s important to make sure your business’s website works well on mobile devices.
A mobile-optimized site can bring you more site visitors, give them a better user experience, and bring in more business.
Benefits of Mobile Apps
An effective mobile marketing approach includes more than just a mobile-optimized website that works well on mobile devices. And that’s why more and more businesses are investing in mobile apps to engage with customers on the go.
But what purposes do mobile apps offer? And how do you know if creating one can benefit your business or not?
Stay tuned we’ll cover what makes a mobile app different from a mobile website, the advantages of mobile apps, and how to find whether a mobile app is right for you.
Simply, your mobile website is pretty much a simpler version of your main website. And that’s why your mobile-friendly sites offer most of the similar things just like your main site. Visitors come to a mobile site on a mobile web browser, just as they would on a computer browser. On the other hand, mobile apps are applications that can be downloaded and installed onto mobile phones.
The apps typically provide a specific feature that’s not as easily accomplished on a website. The apps are often integrated with common smartphone functions, like the camera or GPS.
There are numerous ways that apps can directly benefit your business. Let’s look at some common examples. Ok. Imagine you own a coffee shop. And you’ve decided to create an app to help drive coffee sales.
One of the main features of apps is that they can send messages to a person’s mobile, even when they’re not installing your app – called “push notifications”. You could use them to send your customers reminders when they near to your local shop, or send special discounted massages.
In simple, your app could allow customers to book a coffee in just a few clicks. And then, your app can use their mobile’s GPS to share directions to your coffee shop.
With so many possibilities and benefits for your business, you may decide to create your own app.
So, where do you start? It helps to think about your business goals, and what you would like visitors to do on a mobile. Perhaps you can achieve all these things on your mobile website. But, you might start with a specific business goal that would be better served by an app. This could be your next step towards online success. So let’s sum up. A mobile app can be a great addition to your mobile website, helping your customers accomplish specific, and most useful goals.
An app can help your business to increase customer loyalty. You can actively communicate with your existing customers and help them take action easily on their mobile devices.
Can’t wait for a second to get started? Well, you’ve got many options. You can design your app with the help of a professional app developer. Or, use one of the self-service tools out there, such as Appy Pie, Build Fire, or Como to build your app by yourself.
Introduction to Mobile Marketing
Advertising to mobile users can help you achieve a lot of different goals. For instance, mobile marketing can help you get more phone calls and leads. Or send more people into your offline shop or website. It can also attract more people to download your mobile app.
Mobile marketing gives you a lot of unique opportunities to connect with your audience, while they’re using their smartphones. For example, you can target potential customers based on their location or device they are using.
Your marketing’ approach will depend a lot on your specific audience, and your overall business goals. Let’s take at a few places where you can target your specific mobile audience. First, your website can show up in mobile search results. And you can also run ads that appear when people search key terms on your mobile devices.
Say you’re a mechanic and you want to target homeowners who might need your services. Your search ads might appear when people search terms like mechanics near me or electricians near me.
Try to focus on short keywords and phrases mobile users might search for. Remember, people are not searching the same way as they do on a computer. They’re much less likely to type detailed, long phrases. You can also use display ads to target mobile users. These ads may appear in the text, image, or video form, on those websites.
Since mobile ads are naturally small, so they should present a strong, concise message and a clear call to action. You can even advertise to people while they are using mobile apps like Yelp or Which? where customers leave reviews. While there are many opportunities in mobile marketing, there are also a few important things you should consider before investing money in mobile advertising.
Making brilliant ads is only half the battle. It’s equally important to have a responsive website. Because ultimately your mobile ads will send people to your website that should be fully optimized for mobile users. One more thing you should remember that not all mobile devices are the same. So another useful trick is customizing ads for all sizes of mobile screens. So they’ll work well across a variety of mobile screens.
One way to do this is to use short and clear text in your ads. You can also use “ad extensions”. These are special features that will help people call you, or get directions to your local shop. These features will automatically resize your ads to best fit any device. So that’s mobile marketing.
Keep remember: Now, people are using their smartphones more than ever. So it’s important to think about how you can reach them while they’re using their self phone. You can advertise on search results, other websites, social sites, or even within mobile apps.
To get the most out of your marketing ads, you’ll want to have a well-considered overall approach to mobile marketing. If you stick with us, we’ll cover all the tips and tricks of mobile advertising in much more detail st.
Types of Mobile Marketing
Search Campaigns for Mobile Marketing
If you’re curious to know how search ads can help you reach people on their mobiles, you probably already know a bit about how search ads work. In this step by step guide to learn mobile marketing, we’ll show you how this applies to mobile, and focus on some useful strategies and tips to help you along the way.
Right then – let’s jump into it. Running search ads on mobiles can help your business with many goals. Maybe you would like to get more leads, phone calls, or sales? But before you start, you must have a fully mobile-optimized website that works well on mobile devices. So what does exactly mobile-friendly mean?
First, your website loading speeds should be super fast. Nobody likes to wait for a website to open. Especially mobile users.
Next, make sure your website works the way it should on all types of mobiles.
Last, your site should be really easy to use for mobile users. That means big buttons that are easy to see and click, easy to read a text, and a clear navigation menu.
If your website doesn’t pass all these tests, that’s where you’ll move to focus on. Because if you don’t resolve these issues now, you’ll be spending money to send people to a poor user experience website. Which isn’t great for conversion. Fortunately, there are lots of automatic tools and software to help you make your website more mobile-friendly.
OK, so let’s suppose your site is mobile-friendly and ready to get more traffic. Just as with any good search campaign, you’ll need to find out which keywords you want your ads to appear on. You could also use the same keywords you’re using in a regular search campaign. But, remember: users on mobile devices don’t always type the same way that they do on laptops or desktops. They are more likely to type shorter, simpler keywords.
So how can you figure out which keywords people type in when they search on mobile devices? There are many tools for this to help you. Such as Google’s Keyword Planner or Ubersuggest’s Keyword Research Tool. They can help you find a keyword or phrase you’re interested in, and tell you what percentage of those keywords searches from mobile devices. Take some time researching here and you’ll find the best keywords to use for mobile users. Ones that are relevant to your business, and also commonly searched by mobile users.
Next, let’s think about your search ads. People who search on mobiles are often very curious to complete a selected task. They want help, fast!
So, make sure that your ad is laser-focused to the specific task your customer is trying to achieve. So they’ll see it and know you’re right for the job! So far, we’ve covered mobile-optimized landing pages, researching keywords, and focusing your ads. Now, let’s talk about a few more tips and tricks you ought to know. The first tip might sound obvious, but here it goes. If you’ve crafted search ads targeted to people on mobiles, make sure mobile users will see them. If you don’t want to show your ads to people searching for computers, they don’t have to.
Search engines like Google will allow you to specify certain ads as mobile preferred. This means that users on desktops won’t see your mobile ads. And vice versa. That’s a great way to make sure the ads you’ve created really pays off. Here’s one last and final tip. People on mobiles perform differently from people on computers, and how much you choose to pay for your ads can reflect this.
Let’s say you’ve been running a successful search ad campaign. But when you check your analytics and get that people on mobiles are 10% less likely to fill out your contact form. Well, if that’s the case, you can use something called a “bid adjustment” to bid 10% lower when your ads appear on mobile. Using bid adjustments can help you spend your money wisely, and get the best return for your buck.
Alright, we’ve covered a lot of tips for making your search ads work well on mobiles. Remember, having a mobile-friendly website is most important. Research the types of keywords your customers search for when they’re on their mobiles. Make your ads laser-focused. And make sure you get the advantage of special features for your ad campaigns.
Get all of those things together and you’ll be well on your way to success.
Display Ads For Mobile Marketing
Hello! Let’s talk about display ads in mobile marketing.
People spend a lot of time on their mobiles today. So, your display ads must work well on these devices.
Display ads can help you achieve a lot of different goals. Like finding new customers, or spreading out your brand name. No matter what you’re trying to do, mobile is going to be a really important part of your display marketing approach.
Display ads are all about capturing the attention of people searching content online. That’s true in the mobile world as well. But there are a few important differences to consider.
Let’s start with screen size. With so many different screen sizes being used, it’s safe to say that a “one size fits all” approach to display ads isn’t getting to work. Let’s think about it. You would possibly have an ad that is super engaging on a tablet but is oversized, or awkward on a smaller mobile device. Or an ad that’s perfect for a mobile, but doesn’t crave the attention of a tablet user.
So, if you would like your display ads to be successful on mobile, you’re going to need to experiment a bit. Try to find out the right combination of ad formats that fit all the devices your audience is using. This will present you with a really good opportunity to dramatically increase the reach of your display ad campaigns.
What’s unique about mobile marketing, is you aren’t bound to showing your ads on websites only. You can also show your ads on mobile apps as well.
Apps have become a huge part of how people take their time on their mobiles. So it’s more important to include mobile apps in your display ad approach.
If this sounds complicated, don’t worry. We’re getting to take you through it now.
You can target specific apps that are relevant to your business. So, when people are using those kinds of apps, your display ads can appear. By including mobile apps in your display approach, you can reach even more potential customers. Let’s do a recap.
Display ads on mobile are evolving rapidly, as new technologies transform the landscape. There are multiple mobile marketing networks that you can use, such as Google Ads.
A display strategy that doesn’t combine with mobile marketing is incomplete because mobile has become a huge part of people’s lives.
And a mobile display strategy that doesn’t include mobile apps is also incomplete, for the same reason.
Fortunately, it’s best to experiment with different ad formats and targeting options so that you can find the best display ads strategy which works well on different devices.
Social Media Campaigns for Mobile Marketing
Social media may be a great way to market your business and achieve a variety of goals —everything from building a fanatical following to driving sales on your website. It can also provide valuable insights into your customers’ social behavior. And it can play an important role in growing your business.
Through our step by step guide to learn mobile marketing, we will talk about: How to create an attractive social media campaign for mobile users. Which targeting options are available on these social networks, and a few tips on creating mobile social ads. There are three main steps to keep in mind while creating your own mobile social media advertising strategy.
First, find out which social media network is the best fit for you. Each Social network serves different purposes, like growing customer relationships, idea sharing—some focused on particular types of content, like images or videos— and professional networking. Once you understand the objectives of each social network and the people who engage there, you can easily choose the most relevant social media network to your business.
Then, take advantage of audience targeting options, each social network provides. Social media sites like Facebook, Twitter, and LinkedIn offer various targeting features to help you get your ads in front of the right people.
Finally, create eye-catching ads aimed at mobile Facebook users. People are more likely to use social media sites on mobile devices. So your messages have to be fully optimized for viewing on mobile screens.
So, it’s best to keep your messages short and simple. Or prefer to make your ads image-based, rather than text-based.
So let’s revise. First, choose the right social media network for your mobile marketing. Then, show your ads to your targeted audience. And finally, create impactful ads for mobile users.
As more people use social media on their mobiles, a well-structured social mobile marketing campaign could really help boost your advertising efforts.
Video Campaigns for Mobile Marketing
Video marketing on mobile devices presents a valuable advertising opportunity for businesses. Video ads may be more engaging and have more information than any other ad format.
In our complete mobile marketing guide, we will discuss the growth of mobile video, how to create impressive mobile video ads, and targeting mobile video ads to intended audiences.
So let’s start in ways you can create effective video marketing campaigns. The first thing you’d like to create the actual videos you’ll use. You don’t have a huge budget to produce videos anymore. In fact, many great high-quality videos can be created on mobile.
When worrying about what video content you should create, keep a few key things in mind.
First and most important, make it relevant. You’ll want to create video content that your audience will be interested in.
Next, keep it short and informative.
Finally, add a clear call to action in your video. Be sure to tell the audience what they want to hear from you.
The next step is to promote your video ad and target it to your right mobile audience.
While targeting your video ads, consider the location of your audience. Think about the time and day they watch mobile videos, and what types of videos they would like to watch.
With video ads, you can target your audiences based on their search or keywords. You can also show your ads to specific videos and websites.
So in this chapter of mobile marketing, you see how mobile advertising can help you interact with people in meaningful ways. In our next chapter: Content Creation & Marketing, we’ll tell you how to create various types of content, and target it to intended audiences.