Step by step guide to Digital Marketing

The Ultimate Guide to learn Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

Read it now to build or refine your digital marketing plan without the false starts and missteps that come with doing it alone.

What is Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online channels such as social media, search engine, and email.

When you get down to it, digital marketing is all about marketing.

In marketing, you have to make the right offer at the right time and in the right place. Today, your customers are online: hanging out on social media platforms, staying updated on news and blogs, and searching online when they have a need.

Online marketing puts you in those channels, so your best match audiences can see you, learn more about your brand, and even ask questions to learn more about your products or services.

If you’re new to internet marketing, it may feel overwhelming to think about mastering all the online marketing channels used in digital marketing.

We get that….

And yes, there are different tactics & Strategies you’ll need to learn. Because they all together can create a foundation for your business: attracting prospects, building relationships, and making offers your audience will appreciate and respond to.

Let’s take a closer look at how all this happens.

How Does Digital Marketing Work?

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.

Like that..

Think about the last important purchase you made. You probably began by searching the Internet to learn more about available solutions. Your ultimate buying decision was then based on the reviews, features, and pricing you researched.

Most purchasing decisions begin online.

That’s why, an online presence is absolutely necessary—regardless of what you sell.

The key is to develop a digital marketing strategy that puts you in all the places your audiences are already spending time, then using a variety of online channels to connect with them in a multitude of ways.

Future/scope of Digital Marketing

The scope of internet marketing is increasing by leaps and bounds. Now all brands are focusing more on digital marketing to boost up their productivity and sell. The recent years have seen tremendous growth in this realm. Higher salaries, secured job and broad goals are some of the benefits of online marketing.

If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is much more to it. There are many areas in it such as Search Engine Optimization, Social Media Marketing, Content Writing, Video Marketing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.

You can learn basics of all, and develop specialization in one of them to get better prospects. While choosing a Digital Marketing Course you have many options to choose from that can give you variety of carrier opts.

Pursuing a online Marketing course is immensely affordable than a regular two year MBA course or any other marketing course. Moreover, returns on digital marketing course are immensely high again as you have more jobs and better salary packages.

Other important benefit of digital marketing is that you can start your own business or just work independently. 

What Are the Benefits of Digital Marketing?

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Learn Digital Marketing Strategies that Works

Be aware, the digital marketing field is ever changing. Tool or tactic can be hot one week and dead the next.

The fact is digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established.

As a Digital Marketer, our primary objective is to clear the confusion about the tactics that work and how to use them to grow your business fast. We stand firmly against the so-called “gurus” who promote the next “shiny object” or “quick fix” that will reportedly kill email marketing, digital advertising, or search engine optimization.

Here, we’re all about the fundamentals.

As you’ll see in this step by step guide to learn digital marketing, these tactics and strategies of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in depth in this Ultimate Guide to Digital Marketing as shown below.

Types of Digital Marketing Channels

There’s more than one place to reach people online. In this digital marketing course we’ll explore just how important being online is these days, as well as some common ways of online marketing using search engines, other websites, social media and emails.

SEO, Search Engine Optimization:

Search Engine Optimization or SEO is all about getting your site in front of the right people who are searching for the products and services like yours.

Now, there are lots of ways to do this, we’ll explain them in detail later on, but the key is knowing what words people actually search in – the keywords. They are the most appropriate words to your business or brand.

Understanding these words will help you improve how you show up when these words are typed in.

Well, when someone searches for something using a search engine, the result page contains a list of organic or unpaid results.

Organic results more often appear in the centre of the page, and are the results the search engine decides are the best results for the search query, or words, that were searched in.

To present the best match results, the Search Engines look for as much information as possible about websites. It may be how popular your site is, or what other people or sites are saying about your site.

Results pages will also show up ads, or paid results, though they’ll be separate and labeled as ads. Although organic results and paid ads appear on the same page, there’s one big difference: there’s no cost to display in the organic results.

Making improvements to your website to help it appear in the organic results – search engine optimization, or SEO. Right SEO helps search engine to find and understand your website.

To effectively advert your website online, you’ve got to keep tabs on what search engine values most—and make sure your website gives it to them.

What search engines value most is unique, engaging, relevant content because their job is to find and display the most relevant stuff to their users.

So only you have to do is, make sure that your content is relevant to the people searching, so they’ll click and stay for a minute. We have a whole lesson coming up on search engine optimization or SEO, so stay tuned!

SEM, Search Engine Marketing:

Hey there, ready to learn a bit about advertising on search engines or paid ads? We’ll cover how advertising on search engines works— called search engine marketing or paid ads.

Imagine you search for a coffee shop in your city.

Now you have got a page full of options. Every section on the page — the map, the ads, and the search results — presents the variety of options. Some of these are selected organic or free results – the most relevant web pages. And others are paid ads.

Every time when someone searches for something using a search engine, advertisers compete for the opportunity to display ads.

So, how do search engine decide who wins? The most important components are the bid and the quality.

The bid is the maximum amount an advertiser is willing to pay for every click on their ads. If someone clicks the ad, the advertiser is charged an amount equal to—or sometimes less than—the bid, he decided. If an ad shows up but no one clicks, it doesn’t cost the anything – Known as “pay-per-click” advertising.

Having the highest bid doesn’t always win. Search engines reward ads with strong relevance to the search. In fact, it’s possible that relevant ads can “win” higher spots, even with lower bids. So make sure your ad is pretty relevant.

With a well-constructed search advertising campaign you can reach customers at the very moment they’re looking for what you offer.

We’ll dive into search engine marketing more later, but with digital you’ve got lots of ways to market yourself online.

Social Media Marketing

Social networks or “social media” as we call it, allow people to interact, share and exchange information. They’ve quickly become something we can’t think to live without. Literally millions of people connect and share on social media daily.

But it can also be a great platform for brands. Social media can be a place that lets you interact directly to your audiences and prospective customers alike, share content, get involved in conversations, build loyalty, reach more people, grow your brand, and ultimately understand your customers better.

You can’t analyze the power of social media unless you’re there. First, you’ll get to know the different networks. Which one is using most by your customers?

This will help you decide, which network is best suited to you.

Social media sites – like Facebook, Twitter LinkedIn or Instagram – give another option for boosting awareness of your business, and they’re especially responsible for building relationships with customers.

On most of networks you’ll have to create page or profile for your business. You can then connect with lots of people by starting meaningful conversations and sharing content, what they are expecting.

Once you “move in” to a social network, it’s time to get to know your audience. Making friends takes time and effort, but if they can help you get the word out about your business or brand, it’s an investment that really pays off.

And this way your network can grow quickly. Those people might see your posts and share with others, which can score you new followers and connections.

To learn more about social media marketing, stay tuned!

Email Marketing

Before we wrap this up, let’s not forget one more pretty important way businesses can use in digital marketing: email marketing.

We’re not talking about junk email, or “spam” that fills up your inbox, but sharing relevant information and offers to the people who have already said they’d like to hear from you.

You can get people to sign up, or subscribe to receive emails from you. Then the rest is up to you.

You don’t want to overwhelm them with too much content in one email, or too many emails in series. Start with just a friendly “hello” and introduction. Next, you might share information about your products and offers to people who have made an appointment on your site, promote special events, or offer sale items. And don’t forget to include useful information and relevant offers.

If you want to learn more about email marketing we’ve got complete lesson coming up. Where, we’ll discuss the different email marketing tactics and their specific features. We’ll also tell you how to write a perfect email that will connect you with your customers.

Knowing all the ways you can find people online—and knowing how they can find you—can help you launch your business big-time.

The more types of digital marketing strategy you try, the more opportunities you’ll have.

Local Directories

Some businesses use local listings to create a digital presence, using products like Google My Business and Bing Places for Business. These types of directories let businesses publish details like descriptions, reviews, maps and images.

These listings are usually free, and are a good way to help your local business appear on results pages when people search nearby your location.

Local directories are a great way for local businesses to connect with potential customers in their area. The first step is to create a listing in local directories.

These online listings include your key information, like your business name, your address and your telephone number.

Analytics

Hello! Welcome to our introduction to web analytics. In this course we’ll be going over what web analytics is, a quick overview of the kinds of insights it can give you, and a taste for how to get started with analytics yourself.

Okay, let’s get started.

So, what is web analytics, exactly? Well, it’s all about using the data you can collect from your website to give you insights about your business.

A crucial part of any online plan is to measure what you’re doing and make sure it’s working. This is called ‘analytics,’ and it can show you how people are finding your website and what they do when they get there.

There are lots of web analytics tools out there, and they can do a variety of things. Since we’re just getting started, we’ll focus on the basics, and talk about the ways analytics can help you, no matter which specific tool you use.

Web analytics helps you by providing data. If you sell things on your website, you can track how much money you’re making or how many of a certain product you’re selling. If your goal is to get people to read your website, you can track the number of times someone looked at a blog post or the amount of time they spent on it.

If you haven’t started with an analytics tool yet, you’ll want to select and install one. Most have a pretty similar set up.

First, you’ll need to copy and paste some special code onto your web pages. Next, while these tools will track a lot of things on their own, you might want to configure them to track the specific things that are unique to your business and your goals.

If you stick with us, we’re going to cover all the terminology and the basics of how you can use web analytics to measure how you’re doing with digital. We’ll cover how to see whether visitors convert on your goals, and how to find out which kinds of visitors perform better than others. On top of that, we’ll even go into using analytics to measure and improve your paid and organic search engine campaigns.

Google search console

Hey! Want a great tool to get your website more traffic? Then this is the guide for you. We’re going to tell you all about a free Google service called Google Search Console. And show how it can help you, and how you can get it set up.

So what exactly is Google Search Console? Well, it’s a service that gives you feedback about how your website is doing in Google search results.

It has two primary functions. It monitors your performance in Google Search results. And it also shows you how Google “sees” your site.

Say you own a coffee shop, and your website needs some updating. Let’s take a closer look at a few ways Search Console might be able to help you out.

One way is through its “Search Analytics ” reports. This can help you answer a few important questions like which searches bring people to your site. Or tell you when searchers click on your links. They can even let you know which other sites link to yours.

Why is this important?

Well, the “Search Analytics ” report shows lots of things, including the most common searches bringing people to your site. Ideally you’d see words and phrases relevant to your business, like:

Coffee shop Cotswolds, Coffeehouse near me, Pastries near Cotswolds, or Fair trade coffee near me.

If you review the report and see unrelated or irrelevant words and phrases, it’s a hint that the text on your website needs some attention.

Another thing to look for is the number of clicks. You’ll want to know how often your site appears but gets no clicks—that’s a sign your content doesn’t match what people are looking for.

The “Links to your site” report shows websites that link to your site. Think of these as “referrals.” The list should include websites relevant to coffee.

More and more people use mobile devices to access the Internet, so while you’re in Google Search Console you should also check out the “Mobile Usability Report”. This’ll point out pages on your site that don’t work well on mobile phones, which you can then fix to improve your website performance when people search on mobile.

There are two more really handy features within Search Console to know about: “Crawl” reports, and “Google Index ” reports.

“Crawl” reports let you monitor whether Google can visit your web pages. This is important because if Google can’t access your web pages, your content can’t be included in Google’s search results.

The “Google Index ” reports show what information Google recorded about your site and tells you if your pages are accessible.

It’s easy to get started with Search Console.

Go to www.google.com/webmasters.

Once signed in, add your website and complete the verification to prove you own the website.

Now Search Console can generate reports for your site—for free! It might take a few days before you see useful information because it must first gather and process the data. If you see a “No data yet” message, check back later.

Now that your site’s set up in Google Search Console, you can use the reports to figure out how to improve your presence on Google. Using the reports, you can make changes to help Google better understand your web pages and as a result make your website perform better.

Mobile Marketing

Mobiles have radically changed the world we live in. And, it seems like mobile devices continue to evolve at lightning speed.

Let’s talk about: How mobile usage has changed in the last four decades. The features now available on mobile devices. And, how the rapid growth of mobile is changing how you can market your business online.

Mobiles have changed so much in the last few decades, it seems that anything is possible in the future.

Today’s mobile users tend to have their phones in one hand while they watch TV. And, they’re more active than ever on social media.

What does all this mean for your business? Well, your marketing needs to reach customers where they are. And these days, that means on mobile.

So whether you want to increase brand awareness. Encourage customer loyalty. Or grow your revenues. Mobile devices can offer your business numerous opportunities to reach the right customers, in the right place, at the right time.

Advertising to users on mobile devices can help you achieve a lot of different things. For example, mobile advertising can help you get more phone calls and inquiries. Or drive more people into your shop or website. It can also get more people to download your mobile app.

To get the most out of your Mobile Marketing, you’ll want to have a well-considered overall approach to marketing on mobile devices. If you stick with us, we’ll cover the world of mobile advertising in much more detail.

Content Marketing

Content marketing is based on the creation and sharing of online material, like videos, blogs, and social media posts. It’s designed to generate interest in a company’s products or services by capturing people’s attention.

It can also help to increase sales by directing traffic to your website, boost awareness of your brand and build trust and recognition amongst your audience.

Great content campaigns are based on understanding who you’re writing for. The more you know about your audience and share their passions, as well as their pains, the easier it will be to engage them on a personal level.

Here are a few best practices to keep in mind as you put together your own strategy:

– take the time to get to know your audience better. Look at which accounts they follow on social media to get a sense of their likes and interests

– experiment to find the best types of content for reaching your audience and don’t be afraid to use multiple formats

– choose the right places to publish your content and make sure you’re talking directly to your audience

– throw away the business speak and stock responses, and prioritise natural language to interact with your audience

– make your content unique, interesting and exciting. Use engaging headlines, eye-catching pictures and informative language to capture your audience’s attention.

By keeping these points in mind when creating a content marketing strategy, you can boost your potential reach and strengthen your presence online.

When starting to write your own content marketing strategy remember the three keys to success mentioned earlier:

– focus on answering your audience’s needs

– create content they’ll find valuable

– keep them engaged so that they’ll visit you in the future for more content.

Now, try brainstorming how content marketing can be used to engage your audience online, and consider what goals it could help you achieve.

Video Marketing

As technology continues to improve, more and more people are watching videos online. The popularity of online video—and the increasing quality—means huge opportunities for your business.

Fast forward to today. Video technology has progressed significantly. The cost of Internet connection is much lower and the speed is much faster. New software delivers higher quality videos that use your Internet connection efficiently.

Let’s take a moment to think about all the videos your potential customers are watching. Worldwide, people watch more than 300 million hours of video on YouTube per day!

So it’s not hard to see why advertising with online video wasn’t popular at the time.

There are several ways to reach customers through online video. You can create a video and share it on websites like YouTube or Vimeo. Or you can embed your video directly on your own website.

With video advertising, you can select certain types of videos, or even specific videos, where you’d like to advertise. You could pick someone else’s channel on cooking, or a specific video about vegetarian cooking and advertise there.

Your ad could direct viewers to your website, or tell them about your products.

To sum up: Video marketing offers several ways to reach lots of customers, and you don’t even have to make an actual video. With all the possibilities that video represents, make sure you always focus on your business goals to help guide your online video strategy.

If you stick with us, we’ll help you create a plan for online video marketing. We’ll show you how to create and share your videos, and how to advertise on video sharing sites.

We’ll also discuss ways that you can measure how well your videos are performing.

E-commerce Marketing

People have been making online purchases on websites and mobile applications for a while now. And all kinds of businesses are finding ways to make use of e-commerce to achieve their sales goals online.

The first step is to set up your online shop. That way it’s easy for your visitors to browse all of your products. You’ll want to create the right hierarchy of categories and subcategories, which will help a customer navigate your site and the products for sale.

Promoting products in an online shop isn’t too different from a real world shop.

You can do the same thing online, starting by promoting certain products right on your homepage. Your promotion might be to help shift old inventory, or feature a best-selling item you want more customers to see.

Using part of your homepage to showcase products, or even running online advertising campaigns with dedicated landing pages, can be a great way to merchandise online.

That’s exactly what you can do with your online shop! As visitors browse the pages of your site, you’re collecting data about what interests them. Now, you can use this data to predict what they are likely to be interested in next.

The world of e-commerce offers you plenty of great ways to make sure your customers see and interact with relevant products on your site. You can create a virtual display as they enter your site. Or use data to suggest what they might buy next. So get out there and start selling!

Go Worldwide

Hello. You’ve heard people talk about the global marketplace, and today digital advertising makes it easy for almost any business to think beyond borders when seeking new customers.

We’re going to look at the opportunities and realities of international marketing, focusing on how to evaluate international markets for your product and which practical and cultural issues you need to be ready for.

So where do you start?

First, you need to learn about the target market in each area you’re considering, and find out how best to reach them.

You can use search trend reports, geographic data in your web analytics, and marketing insight tools to help determine which markets would be the best place to start expanding your business.

Once you know where you want to go, you may need to overcome language barriers. How do you communicate and market to customers and prospects without losing anything in translation?

Marketing to new customers in international markets is an exciting prospect and one that could expand your business tremendously. Mapping out your plan in advance sets the stage for success.

Are you ready to fully explore international expansion?

In the next up-coming lesson, we’ll explain how to research and validate the market for your product in new countries. Then we’ll help you handle translation and localisation, and discuss the infrastructure and support you’ll need.

We’re excited you’re here! Grab a cup of coffee, and let’s dive into the next chapter.

COURSE

Complete Digital Marketing Course

Chapter 1. Digital Marketing Overview

Chapter 2. Introduction To Search Engine Optimisation

Chapter 2) A. Technical SEO

Chapter 2) B. On-Page SEO

Chapter 2) C. Link Building

Chapter 3. Search Engine Marketing, PPC

Chapter 4. Get Noticed Locally

Chapter 5. Social Media Advertising

Chapter 6. Advertising on Mobiles

Chapter 7. Intro to Content Marketing

Chapter 8. Connect Through Email

Chapter 9. Make the Most of Video

Chapter 10. Find Success with Analytics

Chapter 11. E-commerce Marketing

Chapter 12. Expand Worldwide

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