Social Media Marketing

Overview In this social media guide, you learn what is possible with social media marketing and learn how to evaluate which platform is right for your business and your audience. We also cover some major social media platforms: Facebook, Instagram, Twitter, LinkedIn,...

Complete Guide to Search Engine Marketing

Overview of Search Engine Marketing (SEM) Hello! And welcome to our introduction to search engine marketing, or SEM course. In this step by step guide we’re going to be talking about how SEM works, and more importantly, what makes it different in marketing, and why...

Get noticed locally

If you have a local shop, you’ll need to invest local SEO in order to reach customers. Ensure you’re visible to people close to your store by creating a listing in local listings, engaging in social media and building a local search presence. So what does...

Link Building

In this link building guide we’ll tell you how to improve your website’s visibility on search across the web by encouraging links to your site, engaging with your customers through good content, and promoting your site on others. Why Link Building is So Important?...

On-Page SEO

Before you start to dive into the little bits of page optimization or On-Page SEO Guide, it’s important not to skip an important step: Customer and keyword research Here’s where you find out what your customers search for… and the exact words and phrases they use to...